Sophistication, form and functionality achieve lasting balance with the Joy Li collections and celebrate the multifaceted life of the modern woman. Individual pieces are beautifully designed to travel easily, for the woman going from the gym to the office or for the jetsetter who believes that Europe is possible with a single carryon. With a focus on active wear and lifestyle, Li emphasizes the importance of fabric content, weight, and durability. Luxurious European fabrics with streamlined shapes create flattering silhouettes and are offered in a palette of core colors: black, white and gray, with subtle accent shades – imparting a sense of elemental timelessness.

Drawing creative inspiration from leading ladies who embraced their feminine strength, the collections exude confidence, embrace individuality and nurture a passion for life.